Hey there, I'm so glad you found me!
I am a social media marketing professional who believes in sharing her fruits of creativity with the world. I like imagining things in shapes they don't originally exist in. Have you ever thought of a square apple? It's good to challenge your imaginative boundaries and give this world the shiny square apples it deserves. That's a TED talk right there! Yes?
As a digital native with extensive new media exposure, I offer valuable and diverse experience in new media management, digital marketing and content production. I hold a BA honours degree in Political Science, followed by two Masters degrees: the first one being in Development Communication and the latter in Social Media Culture and Society. I am always in research mode and take a keen interest in offbeat content creation techniques, particularly in video format.
I consider my aesthetic to be unapologetically non- mainstream, and I enjoy working on projects with an experimental mindset. I am obsessed with crafting stories that influence and disrupt markets, am hard-working, collaborative, results-oriented and enjoy translating influence into measurable results as much as I love reading into the psychology behind the numbers.
I know a great story when I see it because I understand how to develop, evolve and align a unique narrative with an unmet market need – i.e. to develop, scale and evolve a content creation engine that turns target audiences into believers and champions. I promise I'm not imaginary: go check me out on LinkedIn.
What am I like outside of work?
I am a complete sushi, pho, lamb shank and cake batter fanatic, and love to cook in my spare time. Cooking gives me the time to deliberate about the trivialities of life. I also enjoy filming vlogs and recording for my podcast on the weekends! I have an excellent sense of humor (I promise) - my favorite color is clear, and I like my cheddar sharp. Ahem!