Hey there, I'm so glad you found me!
I am a Social Media and Content ninja who believes in sharing her fruits of creativity with the world. I like imagining things in shapes they don't originally exist in. Have you ever thought of a square apple? It's good to challenge your imaginative boundaries and give this world the shiny square apples it deserves. That's a TED talk right there! Yes?
As a digital native with extensive cross-cultural exposure, I offer valuable and diverse experience in new media management, popular culture marketing and content creation. I hold a BA honours degree in Political Science, followed by two Masters degrees: the first one being in Development Communication and the latter in Social Media Culture and Society. I am always in research mode and take a keen interest in offbeat content creation techniques, particularly in the video format.
I consider my aesthetic to be unapologetically non- mainstream, and I enjoy working on projects with an experimental mindset. I am obsessed with crafting stories that influence and disrupt markets. I am hard-working, collaborative, results-oriented and enjoy translating influence into measurable results as much as I love reading into the psychology behind the numbers.
I know a great story when I see it because I understand how to develop, evolve and align a unique narrative with an unmet market need – I also know how to develop, scale and evolve a content creation engine that turns target audiences into believers and champions. I promise I'm not imaginary: go check me out on LinkedIn.
What am I like outside of work?
I am a complete sushi, mochi ice- cream and pho fanatic, and love to cook in my spare time. Cooking gives me the time to deliberate about the trivialities of life. It would be an opportunity missed if I did not mention that I enjoy filming vlogs, and baking matcha cookies on the weekends! I have an excellent sense of humour (I promise)-- my favourite colour is clear, and I like my cheddar sharp.