Digital Media and Content Manager at reacHIRE, Concord, Massachusetts 
April 2020 - Present

Promoted 🥳

Digital Media and Content Specialist at reacHIRE, Concord, Massachusetts 
May 2019 - April 2020

reacHIRE is changing the trajectory for women returning to work by partnering with forward-thinking companies to create environments where women thrive, advance, lead and stay.

Key responsibilities include:
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  • Defining, owning and refining the digital marketing plan for reacHIRE.
  • Leading the outbound and inbound marketing focus and promotion of the company’s products/ services to the Return-to-Work program participants, clients, and industry influencers.
  • Driving the execution of marketing and demand generation programs from start to finish, ensuring collaboration with stakeholders and leveraging the right internal processes (e-marketing, advertising, website, video content, etc.)
  • Measuring and tracking assigned KPIs for marketing analysis. This includes analyzing content performance of paid ads to promote high-performing content via A/B testing.
  • Monitoring returner, market and competitor activity and providing feedback to the leadership team.
  • Designing and implementing comprehensive marketing strategies to create awareness of the company’s business activities.
  • Interfacing with third parties and contractors for web development, public relations, video production etc.
  • Representing and evangelizing reacHIRE and the products and services at internal and external events, including seminars, webinars, and networking events (for promotion and for recruiting events).​
  • Managing all facets of marketing content development: Planning, creation, approvals, editing, publishing/activating, repurposing, promoting, tracking, measuring and maintaining.
  • Producing compelling content for reacHIRE's audience of current and prospective clients.
  • Editing for assisting Founder/CEO and upper management in writing insightful and nuanced pieces.
  • Filming testimonials with clients and/or thought pieces featuring reacHIRE's staff alongside using video to communicate the brand, story, services and expertise.
  • Managing the execution of reacHIRE's and Aurora's organic and paid social media strategy in conjunction with content production and optimization.
  • Designing e-books/PDFs for industry-specific strategy.
  • Developing, executing, and analyzing B2B and B2C social media campaigns in adherence to budget and deadlines.
  • Researching press opportunities and setting up interviews / features with relevant media outlets alongside tracking submissions. This includes developing content marketing strategy, roadmap and editorial calendars that support reacHIRE’s business strategy.
  • Driving best practices, continuous improvement, and providing recommendations for content innovation for internal use and client co-marketing.
  • Working with rH subject matter experts, to manage and lead the development of new content based on the prioritized roadmap.
  • Optimizing website content based on SEO best practices, Google Analytics insights and keyword research.
  • Managing the CEO's digital presence across various social channels.​​

Organic Social | Paid Ads | Other

reacHIRE Blogs

Mailchimp Newsletters

Landing Pages | Job Descriptions 

Other Long-Form Content

Job Posting | Sarepta Therapeutics
File Size: 81 kb
File Type: pdf
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Job Posting | Sarepta Therapeutics 2
File Size: 92 kb
File Type: pdf
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Job Posting | Sarepta Therapeutics 3
File Size: 90 kb
File Type: pdf
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Job Posting | Sarepta Therapeutics 4
File Size: 91 kb
File Type: pdf
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Job Posting | Sarepta Therapeutics 5
File Size: 86 kb
File Type: pdf
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B2B Landing Page
File Size: 3779 kb
File Type: pdf
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Aurora Landing Page 1
File Size: 4888 kb
File Type: pdf
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Aurora Landing Page 2
File Size: 393 kb
File Type: pdf
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Aurora Landing Page 3
File Size: 2495 kb
File Type: pdf
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Video Content

Social Media Brand Deals

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Social Media Consulting

DF Consulting 
October 2020- Present
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· Working with DF Consulting subject matter experts, to manage and lead the development of new content based on the prioritized roadmap.
· Driving best practices, continuous improvement, and providing recommendations for content innovation for internal use and client co-marketing.

Your Story
November 2020- Present
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· Working with Co- Founders, to manage and lead the development of new video content for workshops, webinars and various landing pages based on business needs.
· Providing strategic oversight and actionable plans to both grow and maintain followers through popular social media platforms such as Facebook, LinkedIn and Instagram.

Past Work Experience

Social Media Manager to Chairman at Vedanta Resources Plc., London
March 2017- 2018
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· Worked closely with Vedanta’s Chairman to successfully build, execute and sustain social media strategies through competitive research, platform determination, benchmarking, messaging, and audience identification.
· Utilized research driven to generate, edit, publish, and disseminate valuable daily content while simultaneously managing corporate campaigns.
· Developed and optimized company pages on numerous media platforms to increase visibility of Vedanta’s social content.
· Managed all user-generated content in line with a moderate policy per community.
· Created editorial calendars and syndication schedules whilst continuously improving their effectiveness by discerning and analyzing social data, insights and best practices.
· Effectively collaborated with various departments to sustain Vedanta’s excellent reputation.
Consistently identified key players and coordinated actions and strategic solutions as needed.

Customer Relationship & Sales Manager at Homebase, London
​December 2015-January 2017

· Built and maintained positive and constructive relationships with Showroom clients/ prospective leads.
· Conducted sales reviews to assess and ensure client satisfaction with the products and services.
· Monitored and notified the sales team about opportunities for further sales with key clients.
· Created syndication schedules for Showroom designers and clients while monitoring project progress.
· Managed sales transactions and maintaining cash drawer records for the store on a daily basis.

Copywriter at The Circus Entertainment Pvt., New Delhi, India
June 2015- August 2015

· Developed visual and audio content for renowned companies such as Philips, SC Johnson, SafeDel, and VuClip. · Managed concept creation, script writing, spear-headed creative brainstorming sessions and execution whilst delivering end-to-end solutions across all activation and experiential marketing verticals.

Freelance Writer
November 2014- January 2015

Contributed to, and published pieces on various topics ranging from new business initiatives, health, environmental sustainability to art and culture in the following multi-media outlets: Down to Earth magazine, CIO Review magazine, Khaleej Times, Khyen Cheyn and Rising Kashmir.

Additional Experience ​

Documentary Director - Musings In Ink  - AJK MCRC, JMI University Project
December 2014- April 2015

​Directed a documentary about the calligraphers of Jama Masjid, New Delhi, India, who are bleeding on the thorns of a dying art. The film takes a nuanced approach to calligraphy and explores the stark contrast between the livelihoods of technology-forward commercial artists, and traditional calligraphers- the latter being forced to pursue digital printing and other forms of unrelated businesses, to keep up with this new age of technology.

Communications Intern at UNESCO MGIEP, New Delhi, India
June 2013- August 2013

Provided volunteer support by conducting research, knowledge sharing, capacity-building, and policy formulation for education in peace, sustainability and global citizenship. Other key responsibilities included developing content and generic creative formats for the youth conferences alongside assisting the acting communications officer.

Volunteer at Rotary International, New Delhi, India
June 2011- July 2012

Carried out learning opportunities for young men and women in order to enhance their knowledge and skills, address the physical and social needs of their communities, and strengthen relations between all people worldwide through a framework of friendship and services.

Project Head for India Fest, Channel V- Star India
December to January - 2010- 2012

· Developed and scaled a vibrant partnership strategy with university students across Delhi and NCR to organize preliminary and final India Fest events.
· Formulated and executed a robust influencer and celebrity engagement program, which achieved scores of celebrities and influencers to endorse and evaluate student participation.
· Worked collectively with youth partner Letsintern.com to engage students in Delhi, India to promote relevant cluster events, which significantly increased participation.
​· Prepared logical frameworks for budget distribution and management across all relevant events.

Product Content Research Intern at World Wide Fund for Nature, New Delhi, India
June 2010- July 2010

Promoted an environment-friendly range of products curated by WWF and conducted extensive research to build effective communications and marketing strategies that aligned with WWF’s philosophy and mission.