Digital Media and Content Specialist at reacHIRE, Concord, Massachusetts 
May 2019 - Present

reacHIRE is changing the trajectory for women returning to work by partnering with forward-thinking companies to create environments where women thrive, advance, lead and stay.

Key responsibilities include:
  • Managing all facets of marketing content development: Planning, creation, approvals, editing, publishing/activating, repurposing, promoting, tracking, measuring and maintaining.
  • Analyzing content performance to promote high-performing content and to create content for A/B testing.
  • Evaluating competitive content.
  • Driving best practices, continuous improvement, and providing recommendations for content innovation.
  • Developing content marketing strategy, roadmap and editorial calendars that support reacHIRE’s business strategy.
  • Working with rH subject matter experts, to manage and lead development of new content based on prioritized roadmap.
  • Working with in-house/external resources to create all forms of interactive and passive content.
  • Creating content based on customer needs, preferences and business objectives.
  • Auditing content to make sure it follows brand standards and has a consistent tone of voice
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Social Media Manager to Chairman at Vedanta Resources Plc., London
March 2017- 2018
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Worked closely with Vedanta’s Chairman to successfully build, execute and sustain social media strategies through competitive research, platform determination, benchmarking, messaging, and audience identification. Utilized this methodology to generate, edit, publish, and disseminate valuable daily content while simultaneously managing corporate campaigns. Developed and optimized company pages on numerous media platforms to increase visibility of Vedanta’s social content. Managed all user-generated content in line with a moderate policy per community. Created editorial calendars and syndication schedules whilst continuously improving their effectiveness by discerning and analyzing social data, insights and best practices. Effectively collaborated with various departments to sustain Vedanta’s excellent reputation. Consistently identified key players and coordinated actions and strategic solutions as needed.

Customer Relationship Manager at Homebase, London
​December 2015-January 2017

Built and maintained positive and constructive relationships with customers. Conducted sales reviews to ensure clients were satisfied with their products and services. Monitored and notified the sales team about opportunities for further sales with key clients.​

Copywriter at The Circus Entertainment Pvt., New Delhi, India
June 2015- August 2015

Developed visual and audio content for renowned companies such as Philips, SC Johnson, SafeDel, and VuClip. Engaged in concept creation, script writing, creative brainstorming, execution, and delivering end-to-end solutions across all activation and experiential marketing verticals.

Freelance Writer
November 2014- January 2015

Contributed to, and published pieces on various topics ranging from new business initiatives, health, environmental sustainability to art and culture in the following multi-media outlets: Down to Earth magazine, CIO magazine, the Khaleej Times, and Rising Kashmir.

ADDITIONAL RELEVANT EXPERIENCE ​

Documentary Director - Musings In Ink  - AJK MCRC, JMI University Project
December 2014- April 2015

​Directed a documentary on traditional calligraphers who are bleeding out on the thorns of a dying art in India. The film takes a nuanced approach to calligraphy and explores how many calligraphers are forced to pursue digital printing to keep up with this new age of technology.

(Click on the poster to watch)

Communications Intern at UNESCO MGIEP, New Delhi, India
June 2013- August 2013

Provided volunteer support by conducting research, knowledge sharing, capacity-building, and policy formulation for education in peace, sustainability and global citizenship. Other key responsibilities included developing content and generic creative formats for the youth conferences alongside assisting the acting communications officer.

Volunteer at Rotary International, New Delhi, India
June 2011- July 2012

Carried out learning opportunities for young men and women in order to enhance their knowledge and skills, address the physical and social needs of their communities, and strengthen relations between all people worldwide through a framework of friendship and services.

Project Head for India Fest, Channel V- Star India
December to January - 2010- 2012

Developed and scaled a vibrant partnership strategy with university students across Delhi and NCR to organize preliminary and final India Fest events. Formulated and executed a robust influencer and celebrity engagement program, which achieved scores of celebrities and influencers to endorse and evaluate student participation. Worked collectively with youth partner Letsintern.com to engage students in Delhi, India to promote relevant cluster events, which significantly increased participation. Prepared logical frameworks for budget distribution and management across all relevant events.

Product Content Researcher at World Wide Fund for Nature, New Delhi, India
June 2010- July 2010

Promoted an environment-friendly range of products curated by WWF and conducted extensive research to build effective communications and marketing strategies that aligned with WWF’s philosophy and mission.