Digital Media and Content Specialist at reacHIRE, Concord, Massachusetts
May 2019 - Present
reacHIRE is changing the trajectory for women returning to work by partnering with forward-thinking companies to create environments where women thrive, advance, lead and stay.
Key responsibilities include:
• Managing all facets of marketing content development: Planning, creation, approvals, editing, publishing/activating, repurposing, promoting, tracking, measuring and maintaining.
• Analyzing content performance of paid ads to promote high-performing content via A/B testing.
• Monitoring Competitor intelligence.
• Driving best practices, continuous improvement, and providing recommendations for content innovation for internal use and client co-marketing.
• Developing content marketing strategy, roadmap and editorial calendars that support reacHIRE’s business strategy.
• Working with rH subject matter experts, to manage and lead the development of new content based on the prioritized roadmap.
• Working with in-house/external resources to create all forms of interactive and passive content.
• Optimizing website content based on SEO best practices, Google Analytics insights and keyword research.
• Managing the CEO's digital presence across various social channels.
Key responsibilities include:
• Managing all facets of marketing content development: Planning, creation, approvals, editing, publishing/activating, repurposing, promoting, tracking, measuring and maintaining.
• Analyzing content performance of paid ads to promote high-performing content via A/B testing.
• Monitoring Competitor intelligence.
• Driving best practices, continuous improvement, and providing recommendations for content innovation for internal use and client co-marketing.
• Developing content marketing strategy, roadmap and editorial calendars that support reacHIRE’s business strategy.
• Working with rH subject matter experts, to manage and lead the development of new content based on the prioritized roadmap.
• Working with in-house/external resources to create all forms of interactive and passive content.
• Optimizing website content based on SEO best practices, Google Analytics insights and keyword research.
• Managing the CEO's digital presence across various social channels.
Social
reacHIRE Blogs
MailChimp Newsletters
Landing Pages | Job Descriptions | Other Long-Form Content
| Client Landing Page | Google |
| Client Landing Page | Sarepta Therapeutics |
| Client Landing Page | T-Mobile |
| Client Landing Page | Wayfair |
| Job Posting | Sarepta Therapeutics |
| Job Posting | Sarepta Therapeutics 2 |
| Job Posting | Sarepta Therapeutics 3 |
| Job Posting | Sarepta Therapeutics 4 |
| Job Posting | Sarepta Therapeutics 5 |
| B2B Landing Page |
| Aurora Landing Page 1 |
| Aurora Landing Page 2 |
| Aurora Landing Page 3 |
Video Content |
Social Media Manager to Chairman at Vedanta Resources Plc., London
March 2017- 2018
Worked closely with Vedanta’s Chairman to successfully build, execute and sustain social media strategies through competitive research, platform determination, benchmarking, messaging, and audience identification. Utilized this methodology to generate, edit, publish, and disseminate valuable daily content while simultaneously managing corporate campaigns. Developed and optimized company pages on numerous media platforms to increase visibility of Vedanta’s social content. Managed all user-generated content in line with a moderate policy per community. Created editorial calendars and syndication schedules whilst continuously improving their effectiveness by discerning and analyzing social data, insights and best practices. Effectively collaborated with various departments to sustain Vedanta’s excellent reputation. Consistently identified key players and coordinated actions and strategic solutions as needed.
Customer Relationship & Sales Manager at Homebase, London
December 2015-January 2017
· Building and maintaining positive and constructive relationships with Showroom clients/ prospective leads.
· Conducting sales reviews to assess and ensure client satisfaction with the products and services.
· Monitoring and notifying the sales team about opportunities for further sales with key clients.
· Creating syndication schedules for Showroom designers and clients while monitoring project progress.
· Managing sales transactions and maintaining cash drawer records for the store on a daily basis.
Copywriter at The Circus Entertainment Pvt., New Delhi, India
June 2015- August 2015
Developed visual and audio content for renowned companies such as Philips, SC Johnson, SafeDel, and VuClip. Engaged in concept creation, script writing, creative brainstorming, execution, and delivering end-to-end solutions across all activation and experiential marketing verticals.
Freelance Writer
|
ADDITIONAL RELEVANT EXPERIENCE
|
Documentary Director - Musings In Ink - AJK MCRC, JMI University Project
|
|
|
|
|
|
Communications Intern at UNESCO MGIEP, New Delhi, India
|
|
Volunteer at Rotary International, New Delhi, India
|
Project Head for India Fest, Channel V- Star India
December to January - 2010- 2012
Developed and scaled a vibrant partnership strategy with university students across Delhi and NCR to organize preliminary and final India Fest events. Formulated and executed a robust influencer and celebrity engagement program, which achieved scores of celebrities and influencers to endorse and evaluate student participation. Worked collectively with youth partner Letsintern.com to engage students in Delhi, India to promote relevant cluster events, which significantly increased participation. Prepared logical frameworks for budget distribution and management across all relevant events.
|
Product Content Researcher at World Wide Fund for Nature, New Delhi, India
|
