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Client List
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Digital Media and Content Manager at reacHIRE, Concord, Massachusetts
April 2020 - Present
Promoted 🎉
Digital Media and Content Specialist at reacHIRE, Concord, Massachusetts
May 2019 - April 2020
reacHIRE is changing the trajectory for women returning to work by partnering with forward-thinking companies to create environments where women thrive, advance, lead and stay.
Key responsibilities include:
Key responsibilities include:
- Support development of reacHIRE’s sales & marketing strategy in partnership with key team members to deliver $7.5M in revenue for Return-to-Work business and $900K in booked digital solution sales.
- Partner with Dir. Marketing to implement B2B lead generation campaigns that deliver MQLs.
- Lead development of B2C candidate sourcing campaigns customized to each client to deliver Top Tier Talent including optimal targeting, organic activations, and influencer partnerships.
- Define, own and refine the social media marketing strategy to boost social following by 103%.
- Formulate robust content roadmaps and editorial calendars to support program launches.
- Lead video production projects to generate client co-marketing assets for B2B and B2C campaigns.
- Deliver on B2C/ B2B e-blasts / drips / other nurture tracks to improve lead flow.
- Support Account-Based Marketing programs including content, cadence and enablement.
- Lead content audits to ensure it follows brand standards and has a consistent tone of voice.
- Develop a strong and integrated visual identity across all social channels.
- Establish best practices for content innovation to support clients like Wayfair, Google, T-Mobile and Fidelity.
- Lead the social media strategy for reacHIRE’s CEO with a strategic thought leadership lens.
Organic Social | Paid Ads | Creatives
reacHIRE Blogs
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Landing Pages
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Video Content
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Social Media Brand Deals
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Social Media Consulting
DF Consulting (Client)
October 2020- Present
October 2020- Present
- Working with DF Consulting subject matter expert to manage and lead the development of new content to drive leads.
- Driving best practices and continuous improvement by providing recommendations for B2B and B2C content innovation.
Your Story (Client)
November 2020
November 2020
- Worked with Co- Founders, to manage and lead the development of new video content for workshops, webinars and website landing pages based on business needs.
- Provided strategic oversight and actionable plans to grow and maintain fan base on popular social media platforms such as Facebook, LinkedIn and Instagram.
Past Work Experience
Social Media Manager to Chairman at Vedanta Resources Plc., London
March 2017- 2018
· Worked closely with Vedanta’s Chief Communications Officer to successfully build, execute, and sustain social media strategies through competitive research, platform identification, benchmarking, messaging, and audience classification.
· Successfully led a 13,000-employee onboarding and integration project on Workplace by Facebook in partnership with Vedanta’s Chief Digital Officer and Facebook’s APAC Head.
· Developed and scaled a one-of-a-kind AI solution called Chairman Connect (chat bot) to promote a transparent model of communication across the organization, enabling company-wide innovation and talent recognition.
· Provided strategic oversight to generate, edit, and publish valuable daily social content while simultaneously working on corporate campaigns for reputation management.
· Developed and optimized company pages on numerous media platforms to amplify Vedanta’s vision and mission.
· Managed all employee-generated content in line with a moderate policy per community.
· Created editorial calendars and syndication schedules whilst continuously improving the business impact by discerning and analyzing data, insights and best practices.
· Effectively collaborated with business unit heads to sustain Vedanta’s excellent reputation through various CSR Initiatives.
Sales Rep, Showroom Lead Generation at Homebase, London, UK
December 2015-January 2017
· Built and maintained positive and constructive relationships with clients and prospective leads.
· Coordinated communication and next steps with SQLs.
· Monitored and notified the sales team about opportunities for further sales with key clients.
Copywriter at The Circus Entertainment Pvt., New Delhi, India
June 2015- August 2015
· Developed visual and audio content for renowned clients like Philips, SC Johnson, SafeDel, and VuClip.
· Provided strategic oversight for concept formulation, scripting, creatives, execution, while delivering end-to-end solutions across all activation and experiential marketing verticals.
Freelance Writer
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Additional Experience
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Documentary Director - Musings In Ink - AJK MCRC, JMI University Project
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Communications Intern at UNESCO MGIEP, New Delhi, India
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Volunteer at Rotary International, New Delhi, India
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Project Head for India Fest, Channel V- Star India
December to January - 2010- 2012 (Contract)
· Developed and scaled a vibrant partnership strategy with university students across Delhi and NCR to organize preliminary and final India Fest events.
· Formulated and executed a robust influencer and celebrity engagement program which achieved scores of celebrities and influencers to endorse and evaluate student participation.
· Worked collectively with youth partner Letsintern.com to engage students in Delhi, India to promote relevant cluster events to boost participation.
· Prepared logical frameworks for budget distribution and management across all relevant events.
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Product Content Research Intern at World Wide Fund for Nature, New Delhi, India
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